Brand Education 165 posts 0 comments

Jordan Brand on Friday announced the addition of Jayson Tatum and Rui Hachimura to its roster of basketball ambassadors. With rows of white balls on sticks greeting visitors, the event took place in a hôtel particulier in the city’s 5th…

IBM  and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, a program for marketers designed in partnership with IBM Watson Advertising and Adweek. The program will offer marketers the skills to help advance…

Bacardí is putting its bets on two of the world's hottest hitmakers to launch its latest brand campaign and make a play for a song of the summer. Bacardi teamed with Major Lazer and Anitta for the new tune "Make It Hot" that mixes the DJ…

After spending years working for in-house design teams and well-known brand agencies such as Nike, Google, and Pentagram, Joe and Leslie Stitzlein, who are also husband and wife, decided to launch their own branding studio. Their work can…

The local arm of American beverage maker Coca-Cola, on Wednesday announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade. The launch marks the beverage maker’s entry into the nascent sports…

Pepperfry, online furniture and home products marketplace, is looking to boost its house brand business with the launch of 12 Pepperfry Snooze Studios across the country. The Studios which are designed to be experiential centres will…

Mars Inc. announced the launch of its popular chewing gum brand Juicy Fruit in India. The product is locally designed and is priced keeping Indian consumers in mind. Andrew Leakey, general manager for India, Mars Wrigley Confectionery said,…

Burberry, the British luxury fashion house, founded in the year 1856 by Thomas Burberry in Basingstoke, Hampshire, UK. Burberry operates under 3 sub-brands namely: Burberry Prorsum, Burberry London, and Burberry Brit. Burberry is among the…

As the apparel industry has woken up to threats of climate change (and their part in the issue) several brands including Net-a-Porter have taken major steps to reduce their impact on the environment. Luxury retailer Net-a-Porter is also…

On the heels of Dallas Austin's induction into the 50th Songwriters Hall of Fame Awards in New York City on June 13, 2019, Austin says "being in the Hall of Fame is the biggest honor I could have." Further, Dallas Austin partners with…