Anchor Oral Care, a leading brand under Anchor Consumer Products, has appointed popular Odia actor Archita Sahu as its brand ambassador in a strategic move to expand its footprint in Odisha. This partnership aims to enhance brand awareness, boost market presence, and strengthen regional consumer trust.
As part of its expansion efforts, Anchor Oral Care has launched two new campaigns in Odisha—“Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha.”—focusing on the benefits of its signature oral care products.
“Laal. Kamaal. Bemisaal.” highlights the Ayurvedic benefits of Anchor Red Toothpaste, featuring six key ingredients known for their oral health benefits. The campaign portrays a familiar shopping scene where families discover the toothpaste’s effectiveness and great taste, making it their preferred choice.
Meanwhile, “Naye Zamane Ki Nayi Suraksha,” featuring Archita Sahu, promotes complete oral care solutions for modern families. The campaign emphasizes Anchor Oral Care’s 100% vegetarian formulations that ensure whiter, stronger, and healthier teeth, reinforcing the brand’s commitment to scientifically advanced and ethical oral care.
Karan Shah, Director of Anchor Consumer Products, spoke on the expansion and expressed enthusiasm about the brand’s growth in Odisha. “At Anchor Oral Care, we are dedicated to offering high-quality, natural oral care solutions. Odisha is a key market for us, and we are committed to serving consumers with superior products. Partnering with Archita Sahu is a significant step in our journey to raise oral health awareness and deepen our engagement with Odia consumers.”
Kunal Shah, Creative Director of Anchor Consumer Products, also emphasized the campaign’s vision, stating, “With our new campaigns, we wanted to create a culturally relevant narrative that resonates with Odia consumers. Anchor Oral Care is not just about oral hygiene—it’s about trust and holistic well-being.”
Expressing her excitement, Archita Sahu shared, “I am thrilled to be associated with Anchor Oral Care, a brand known for its innovation and trust. Oral hygiene plays a crucial role in overall well-being, and I believe in Anchor’s commitment to providing effective and modern solutions. I look forward to being part of this meaningful journey.”
Beyond television commercials, Archita will be actively involved in digital campaigns, in-store promotions, and consumer engagement events, ensuring a strong connection between the brand and consumers.
For more information visit, Anchor Official Website: www.anchorglobal.net