Ananya Panday Shines in Timex’s Latest “Waste More Time” Campaign

Timex, the renowned American watchmaker, has launched the latest iteration of its playful “Waste More Time” campaign, featuring its brand ambassador, Ananya Panday. The global campaign encourages people to embrace joy and pursue their passions, even if they seem unproductive to others.

This campaign highlights the importance of finding a balance between work and play. The digital film opens with Ananya diligently browsing her bookshelf, seemingly engrossed in work. The scene takes a delightful turn as she playfully balances books on her head and breaks into a dance, showcasing the unique way to “waste time” on activities that bring happiness.

Ananya embodies the campaign’s spirit by indulging in the concept of wasting more time with Timex. This delightful departure from the ordinary encourages individuals to pursue their passions without fear of judgment and to embrace the analog life fully by slowing down and living in the moment.

Deepak Chhabra, Managing Director of Timex India, shared his views on the latest campaign, stating, “The success of the ‘Waste More Time’ campaign — which celebrates the idea of investing time in yourself and realizing that it is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.”

Ananya Panday also expressed her excitement about the collaboration, saying, “I’m really excited about this third campaign collaboration with Timex. This is not just a campaign, it’s a way of life and I see myself more aligned to life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to waste more time.”

The campaign’s film, available on Timex’s official website and social media channels, showcases Ananya Panday’s fun and fashionable take on life, appealing to everyone who values both style and the joy of living in the moment.

Through this campaign, Timex reinforces its message of cherishing time spent on personal happiness and the importance of embracing life’s simple pleasures.