Swarovski India has unveiled an enchanting new Diwali campaign featuring its local brand ambassador, Ananya Panday. This year’s celebration introduces an exquisite jewelry capsule from the Idyllia collection, designed to evoke the intricate patterns of rangoli, beautifully marrying the brand’s artistry with the festive spirit of Diwali.
The Idyllia Diwali capsule showcases four stunning designs, including two pendants, a bracelet, and a pair of drop earrings, all crafted in elegant rose gold tones. Adorned with pink and clear Swarovski Zirconia, featuring pear, round, and baguette cuts, these pieces reflect the vibrant motifs often seen in traditional rangoli designs, capturing the essence of the festival.
Ananya Panday expressed her excitement about the collaboration, stating, “My journey with Swarovski has been truly remarkable. I am excited to be a part of the latest Diwali campaign—the Idyllia Diwali capsule is stunning. The pink hues and delicate designs will add an elegant touch to the celebrations. Diwali holds a special place in my heart, filled with warmth and joy, and I feel grateful to be part of a campaign that represents my love for the occasion and the brand.”
In addition to the Idyllia collection, Ananya will showcase other captivating designs, including pieces from the Millenia, Matrix, Hyperbola collections, and Swarovski Created Diamonds. Each design is crafted with exceptional savoir-faire, enhancing Ananya’s natural radiance while perfectly reflecting the joyous spirit of Diwali.
Launching on September 27, 2024, the Diwali campaign will make the exclusive Idyllia pieces available both online and in-store, inviting customers to embrace the festive season with a touch of elegance.
This collaboration not only highlights Swarovski’s commitment to exquisite craftsmanship but also celebrates the rich cultural heritage of India, making it a perfect addition to the Diwali festivities. As the festival approaches, Ananya Panday’s radiant presence and the captivating designs promise to illuminate celebrations, inspiring all to shine brightly during this special time of year.