As part of its regular retail calendar, PUMA India has rolled out its End of Season Sale (EOSS) for 2024, with discounts going up to 40% on a broad selection of items. Hosted on the brand’s official website, the sale aims to clear inventory while giving consumers access to premium sportswear and lifestyle products at significantly reduced prices. With a wide range of styles and price points, this sale targets a varied audience across genders and age groups.
An Expansive Sale Across Categories and Collections
Unlike limited category sales, the current EOSS by PUMA covers a comprehensive selection across footwear, apparel, and accessories for men, women, and kids. The sale features more than 2,300 items, catering to diverse preferences and practical needs from athleisure to everyday street fashion.
In the footwear category, standout deals include the Smashic Sneakers, now priced at ₹2,159 (originally ₹4,499). These models exemplify the blend of comfort, performance, and design that PUMA is known for. Similarly, running shoes, slip-ons, high-top sneakers, and training footwear are all part of the discounted lineup.
The apparel section features deals on T-shirts, hoodies, track pants, and jackets. For instance, graphic T-shirts that retail above ₹2,000 are available for under ₹1,500, making them affordable for students and young professionals. Accessories like caps, backpacks, and socks round out the sale, offering budget-friendly options for those looking to complete a look or gear up for summer.
Added Online Incentives and Shopping Features
Beyond the standard markdowns, PUMA is offering an additional 15% off on orders above ₹4,499, which is automatically applied at checkout. This strategic pricing move encourages shoppers to bundle their purchases, effectively increasing cart value while still offering perceived savings.
Targeting Every Demographic Segment
The PUMA End of Season Sale is curated to be inclusive. Whether it’s a college student looking for affordable sneakers or a parent buying activewear for their child, the sale has something for everyone. Dedicated tabs for men’s, women’s, and kids’ collections allow users to shop according to specific needs.
While the men’s section is the largest, women’s and kids’ items are well-stocked. PUMA’s product design often blends performance and fashion, which appeals to a younger demographic interested in versatile and trendy attire.
Time-Limited Nature of the Sale
Like with end-of-season sales, this End of Season Sale is time-bound and stock-dependent. However, PUMA has not indicated a fixed end date for the sale, and shoppers should know that the product is selling fast in both popular styles and in standard sizes. Retailers treat EOSS events as final clearance sales, so they don’t restock unsold items. Look for specific products or sizes and act early as shoppers. The website displays all the discounts and marks sale items in real time.
The sale is accessible exclusively on PUMA India’s official e-commerce platform: https://in.puma.com/in/en/eoss