SOFY, a prominent feminine hygiene brand by Unicharm, has rolled out a new television commercial (TVC) starring its brand ambassador, Sara Ali Khan. The campaign highlights SOFY’s latest sanitary napkin, designed with 6 Layer Deep Absorption Technology and a herbal sheet, aimed at providing women with a more comfortable and hygienic period experience.
The TVC sheds light on a common issue faced by women during menstruation—stickiness or “chip chip,” caused by inadequate absorption and prolonged dampness. Sara Ali Khan introduces SOFY’s innovative sanitary napkin as a solution that ensures skin stays dry and fresh, thanks to its antibacterial properties and advanced absorption features.
Speaking about the launch, Yuji Ikeda, Managing Director of Unicharm India, emphasized the brand’s dedication to improving women’s menstrual experiences. “Periods can be a challenging time for women, and at SOFY, our goal is to make those days as comfortable as possible. The new SOFY sanitary napkin with 6 Layer Deep Absorption Technology and Herbal Sheet reflects our commitment to addressing their needs with thoughtful innovation. We’re thrilled to have Sara Ali Khan as the face of our campaign, enabling women to embrace their period journey with confidence.”
Bhavana Dogra, Senior Vice President at VML India, highlighted the relevance of the campaign for modern women. “This campaign reflects the evolving needs of modern women who value functionality and comfort. Working with Sara Ali Khan allowed us to craft a vibrant, relatable narrative that resonates deeply with our audience. The #SkipChipChipWithSOFY message conveys the superior benefits of SOFY’s new offering in a fun and engaging way.”
The Product Features
The new SOFY sanitary napkin is designed with:
- 6 Layer Deep Absorption Technology for enhanced absorption.
- Herbal Sheet with antibacterial properties for better hygiene.
The product aims to redefine period comfort, empowering women to go about their day with ease and confidence.
The TVC is now live across various media platforms, showcasing Sara Ali Khan advocating for a hassle-free and refreshing period experience with SOFY.
For more information check Sofy’s official website: www.sofy.in