Urban Decay, known for its boundary-pushing beauty products and commitment to celebrating individuality, has announced its latest partnership with Cameron Brink, the dynamic #2 draft pick of the Los Angeles Sparks. Brink, a rising star in the WNBA, embodies the spirit of resilience, self-expression, and confidence that Urban Decay champions, making her a natural fit for the brand’s ethos.
This multi-year partnership with Brink reflects Urban Decay’s mission to empower individuals to embrace their uniqueness. By aligning with a prominent figure in women’s sports, the brand strengthens its support of the WNBA and deepens its commitment to the Los Angeles Sparks, whom it has proudly sponsored for two consecutive seasons. Through this collaboration, Urban Decay aims to connect with a broader audience inspired by the empowerment and artistry represented both on the court and within the beauty industry.
Stéphanie Binette, General Manager of Urban Decay, emphasized the synergy between Brink’s authenticity and the brand’s values: “We are absolutely thrilled to welcome Cameron Brink as our brand ambassador. Her incredible energy, talent, and unwavering commitment to self-expression align deeply with our core values of creativity, inclusivity, and originality. Together, we aim to ignite confidence and celebrate the beauty of individuality—empowering our community to embrace their uniqueness and express themselves boldly, both on and off the court.”
Brink will highlight some of Urban Decay’s most iconic products through this collaboration, including the 24/7 Glide-On Eye Pencil and the All-Nighter Setting Spray. As a beauty enthusiast, she brings a fresh perspective to these fan-favorites, sharing how they play a part in her self-care and pre-game rituals. Beyond just showcasing products, Brink will engage with the brand’s community to explore deeper conversations around beauty and self-expression, reinforcing the message that makeup is an empowering tool to celebrate individuality.
Reflecting on her role as a brand ambassador, Brink shared her excitement: “Before I joined the Los Angeles Sparks, Urban Decay was already a staple of my makeup bag. Once I joined the team, I was excited to learn that the brand was our sponsor for two years running. I’m thrilled to become a brand ambassador because makeup has always been a form of self-expression.”
This partnership with Cameron Brink marks another significant step for Urban Decay in celebrating diversity and encouraging confidence across its community. As Brink’s influence grows on the court, her collaboration with Urban Decay promises to inspire individuals everywhere to embrace their unique beauty and express themselves boldly, regardless of their arena.