Macho Sporto has recently launched a campaign to showcase its range of thermal wear. The ad shows the existence of the female gaze. In the ad, it can be seen a girl takes off her jacket and gives it to a mid-age woman who stars feeling cold. Just then, the male model comes and the girl pretends to feel cold, so the male model lends his jacket to her. When she gets the jacket, she doesn’t wear it and says “Ab kat Jayegi” to tease him.
WATCH THE MACHO SPORTO THERMALS – KAISE KATEGI SARDI AD HERE
Macho Sporto Thermals – Kaise Kategi Sardi Ad
Female Model
Rashmika Mandanna (Instagram @rashmika_mandanna)
Male Model
Vicky Kaushal (Instagram @vickykaushal09)
Conceptualized by
Leo Burnett
Product/Campaign Official Description
Vicky and Rashmika sizzle, while everybody else shivers. Presenting all new Macho Sporto Thermals; your answer to Kaise Kategi Sardi. Our Macho Sporto Thermals feel feathery soft on the skin while keeping you warm throughout the day; all of this despite being extremely thin! Explore our entire range of Ultima and Magma thermals at www.sporto.in or leading marketplaces!