Paytm has initiated a new campaign titled ‘Give it back, by paying it back’, to highlight that unwanted monetary favour can be paid off with just one click. In the advertisement, the female model is enjoying her time with friends in a bar. She is about to pay for the drinks when the bartender informs her that someone has already paid. She then asks the guy for his number and uses Paytm to send him the money back.
WATCH THE GIVE IT BACK, BY PAYING IT BACK AD HERE
Give it back, by paying it back Advertisement Cast and Crew
Female Model
Harleen Sethi (Instagram @itsharleensethi)
Agency
Dentsu Impact
National Creative Director
Anupama Ramaswamy
Films Head
Suprotim Day
Group Creative Director
Monish Gupta
Creative Director
Vedansh Kumar
Product/Campaign Official Description
2022 is here. The air is filled with the spirit of celebration, even as clubs and bars make a comeback.
However, an old sight makes a comeback too. Random men trying to buy unsolicited drinks for women.