Zebronics pioneers doodle-art imprinted gadgets with Art Maverick Santanu Hazarika, a first-of-a-kind feat in India
Zebronics, an Indian brand dominating in IT Peripherals and Audio Systems, with a vast catalog including lifestyle accessories, laptops and more, has collaborated with Santanu Hazarika, a multidisciplinary autodidact, a visual sorcerer and mysterious doodler. This collaboration is to introduce a capsule collection of doodle and abstract-art-covered products including Audio, IT gadgets, Smartwatches and more.
A self-taught artist and a master of multidisciplinary creativity, Santanu Hazarika has ventured across the globe, curating and displaying his art, from Mumbai’s bustling streets to the remote corners of Siberia. Hazarika played a pioneering role in India’s NFT revolution, with a collaborative NFT release alongside Ritviz setting records by selling out in an astonishing 37 seconds, a testament to his enigmatic appeal. The 3 time TEDx Speaker has several awards and accolades to his name including the prestigious Government of Assam (award) for contributions to the field of Art, the Red Bull Doodle Art World Champion 2014, GQ’s best-dressed, among others.
Speaking about the collaboration, Santanu Hazarika said, “I’m thrilled to be partnering with Zebronics, a brand that consistently pushes boundaries and embraces youthfulness, fun, and innovation. I believe that integrating the intricacy of doodle art aesthetics with Zebronics’ top-notch quality products will not only attract new consumers but also captivate existing ones with a range of trendy, fresh, and unconventional items. This collaboration is particularly special to me because it connects with my childhood memories of when I first got acquainted with the brand and developed a love for gadgets. Art is my passion, and by merging it with art-focused technology, we aim to transport people to an extraordinary world that I’m zealous to share.”
Commenting on the collaboration, Mr. Rajesh Doshi, Co-Founder & Director, Zebronics said, “We are thrilled to form a partnership with the internationally acclaimed self-taught artist and illustrator, Mr. Santanu Hazarika. I personally admire and greatly appreciate contemporary and abstract art & it felt like a natural step to merge his creative expertise with our products. The result is a captivating and unique fusion of art and technology. These designs boast intricate details within their vibrant and funky patterns, paying homage to the rapidly growing global trend of doodle art that Santanu has mastered. Beyond their finesse and meticulous attention to detail, we firmly believe that our consumers will find themselves genuinely inspired by the rejuvenating designs and aesthetics of our product range, perfectly in line with our motto to be ‘Always Ahead’.
The ‘Zebronics X Santanu’ collection, an eccentric new line, will debut on Amazon, Flipkart and shop.zebronics.com starting 13th Dec 2023. We’re commencing this launch with our premium flagship soundbar, the Zeb-Juke Bar 9400 Pro Dolby, along with a range of new gaming mousepads. Over the next six months, we’ll be introducing products in various categories, including audio wearables, portable speakers, smartwatches, and IT & gaming products. These meticulously chosen products cater to a diverse, artistic, and fashion-forward audience of all ages. This collection seamlessly blends notable artistry with 21st-century tech, offering a fresh product lineup with inherent appeal.
The products will be available on Amazon, Flipkart, shop.zebronics.com starting 13th Dec 2023.