Vintage Versace Upcycled Outfits Revealed at Versace LA Runway Show, Ahead of The Academy Awards
VVEAVE, a new, digital-first innovation platform for sustainable co-creation, spearheads its first high-profile collaboration at the Versace show, fusing entertainment, modern luxury and purpose.
VVEAVE brings together celebrity stylist Maleeka Moss, fashion creator and influencer The Nava Rose, and West Coast independent LA brand BENT KAHINA. The trio sourced vintage Versace items from leading secondary market platforms (Ebay, Vestiaire Collective, Poshmark, The RealReal), reworking them into true Gen Y/Z contemporary relevance. Two new sustainable iterations have emerged, in a unique high/low coming-together of future-facing creators and creatives.
This collaborative campaign demonstrates some of the myriad opportunities VVEAVE provides: to give a platform and a voice to up-and-coming designers; to democratise and accelerate their creativity in a global-facing digital community with infinite horizons; and for established brands to incubate those new ideas. While also providing influencers insight into what their communities are looking for, VVEAVE can also factor in stylists’ insider skills, vision, and know-how around fit and wearability.
The Versace show took place last night, March 9th, in West Hollywood. VVEAVE invites professionals, tastemakers, influencers and stylists alike to follow VVEAVE’s social media (VVEAVE IG) to experience an iconic updated Versace look and join the disruptive forces that are co-creating fashion’s future.
Maleeka says ““Fashion creates so much waste, so it’s important and exciting to see many emerging creators seeking to change this narrative and champion this new eco era. Collaborating, and coming up with new innovative ways to rework vintage and heritage pieces into your everyday wardrobe is essential. Platforms like VVEAVE make it easier for collaborators like myself to make this change possible. This new wave of consciousness is not a trend but much needed change! The skies are the limit, and I don’t see it slowing down anytime soon.”
NAVA ROSE adds, “I’m very passionate about sustainability as well as fashion, so I think it’s amazing how you can take vintage pieces from different collections and upcycle them into a new cohesive piece. I love how the art of reworking a piece whether it be old, torn or just out-dated and giving it new life, is becoming something that the whole world is enjoying. Not only does it help our planet, but you also get a cute outfit out of it!”
Sarah Lamarche, Founder & CEO at VVEAVE concludes “With social, environmental and political problems becoming big business issues, the fashion industry has multiple challenges with outdated business models. It can benefit creatively and commercially by embracing changing consumer demand and behaviours, the increasing importance of sustainability, plus the continuing shift into digital, whilst promoting talent and protecting individuality and creativity. At VVEAVE, we are helping transform these challenges into revenue generating opportunities.”
Photography: @eastonschirrastudio
Styling: @maleeka.moss