In their latest advertisement, Tanishq, a renowned jewellery brand, aims to break the shackles of the ‘superwoman syndrome’ and embrace human imperfections. Collaborating with Superfly Films, Tanishq delivers a powerful message highlighting women’s struggles and failures in their pursuit of perfection.
The ad features the talented actress Smriti Kalra, who portrays a modern woman trying to balance her personal and professional life. With her impeccable acting skills, Smriti Kalra brings authenticity to the character, capturing the essence of the challenges faced by women in today’s society.
Kopal Naithani, the Founder and Director of Superfly Films, has masterfully crafted this thought-provoking narrative. With a keen understanding of the issues faced by women, Naithani successfully translates the concept of the ‘superwoman syndrome’ onto the screen, inviting viewers to reflect on the unrealistic expectations placed upon women.
The advertisement serves as a reminder that women should not be burdened by the need to be perfect in every aspect of their lives. It challenges the notion that women should juggle multiple roles effortlessly without experiencing setbacks. The ad emphasizes the importance of acknowledging and embracing failure as an integral part of personal growth and success.
By showcasing the struggles faced by women, Tanishq encourages society to redefine the standards of success and appreciate the resilience and strength that lies within every individual. It urges viewers to support women in their journey, understanding that they too need moments of self-care.
AD CAST
Actress: Smriti Kalra @smiritikalra5
Actors: Ebadat Hussain, Sapan Chaudhari, Asha Chabria
Director: Kopal Naithani @kopious1
Producer: Tarun Kumar Bali
Production: Superfly Films @superflyfilms
Agency: Talented @talentedagency