Taco Bell Appoints Indian Cricketer Hardik Pandya as its First-Ever Brand Ambassador

Taco Bell India has recently appointed Hardik Pandya, a prominent cricket all-rounder and youth icon, as its first-ever brand ambassador. In his first campaign with the brand, Hardik Pandya will promote Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway, which will run from April 3 to April 30, 2023. The campaign aims to increase consumer engagement and participation in the contest through multiple digital activations featuring the cricket superstar.

The collaboration between Taco Bell India and Microsoft Xbox, which is in its third year, will allow Taco Bell fans and gaming enthusiasts to place orders through the brand’s dine-in or delivery app and aggregators and stand a chance to win an Xbox Series S and 12-month game pass. Taco Bell India has over 130 stores and is adding a new store every 100 hours, and this partnership aims to bring together two leading brands that strive for excellence.

Hardik Pandya, who is also a foodie and a Taco Bell enthusiast, expressed his excitement about the partnership and the innovative experience that the brand offers in this campaign. Gaurav Burman, director of Burman Hospitality, Taco Bell’s Master Franchise Partner in India, stated that Hardik Pandya is a brilliant athlete and a wonderful role model and that the partnership is an honour for Taco Bell India.

The Taco Bell app and website provide extensive and explicit terms and conditions for the participants. To be eligible for the giveaway, consumers can either place an order with their valid 10-digit mobile number for delivery via the Taco Bell App or food aggregators, dine-in at any nearby restaurant or opt for Takeaway. The brand will give-away 28 Xbox Series S gaming consoles and 12-month game pass to the lucky winners for this installment of the collaboration. The contest will feature continued online activations and multiple influencer touchpoints to drive and maintain greater audience involvement.

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