Sydney Sweeney as Kérastase’s Brand Ambassador
Luxury haircare brand Kérastase has officially appointed actress and producer Sydney Sweeney as its global brand ambassador. Renowned for her universal appeal among Gen Z and Millennials, Sweeney perfectly embodies the essence of the Kérastase woman.
Sweeney’s charisma, warmth, and magnetism, both on and off-screen, have positioned her as a trailblazer capturing the hearts and imagination of a diverse audience. According to Rosa Carriço, the global brand president of Kérastase, Sydney Sweeney is perceived as fearless in her hair, beauty, style choices, professional endeavors, and unapologetic authenticity.
Sweeney has earned widespread acclaim for her roles in iconic series like “The White Lotus” and “Euphoria.” Her exceptional performances in both series garnered her double Primetime Emmy nominations in the same year, solidifying her status as a rising star in the entertainment industry.
As Sweeney embarks on new projects in 2024, including the romantic-comedy “Anyone But You” and the action-thriller “Madame Web,” her collaboration with Kérastase is set to reach new heights. The brand expressed excitement about partnering with such an iconic figure, emphasizing Sweeney’s creativity, authenticity, and belief in her actions – qualities that align perfectly with Kérastase’s values.
In her own words, Sweeney expressed her amazement at joining the Kérastase family as its global brand ambassador. She emphasized the significance of partnering with an iconic brand that encapsulates the themes of creativity, self-expression, and strength – all while maintaining an undeniably chic aesthetic. Sweeney’s eagerness to reveal the collaborative endeavors with Kérastase hints at an exciting journey ahead.