Ranbir Kapoor Joins 7UP to Elevate the Super Duper Refresher Experience
Renowned beverage brand 7UP has welcomed Bollywood heartthrob Ranbir Kapoor into its family as the distinguished new face of the brand. This exciting collaboration promises to blend the refreshing essence of 7UP with Ranbir Kapoor’s charismatic charm, creating a perfect synergy that is set to unfold in the upcoming summer of 2024.
Ranbir Kapoor, alongside 7UP, will play a pivotal role in further elevating the brand’s recently introduced Super Duper Refresher positioning in India. The association with the acclaimed actor represents a strategic move by 7UP to forge a deeper connection with audiences across the country, infusing the brand with a fresh and exciting narrative.
Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, expressed her enthusiasm, stating, “The Super Duper Refresher positioning, introduced earlier this year, has resonated with consumers nationwide, uplifting spirits and setting a new standard for refreshing experiences. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7UP family.”
Ranbir Kapoor’s magnetic charm and widespread appeal align seamlessly with the ethos of 7UP. The collaboration is poised to create magic on-screen, offering consumers a refreshing and enjoyable experience that goes beyond the ordinary.
Ranbir Kapoor shared his excitement, stating, “I am absolutely thrilled to join the 7UP family. There is a certain vibe to 7UP as a brand, especially the positioning of Super Duper Refresher, as this is actually something I personally relate to. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar.”
Ranbir Kapoor is set to feature prominently in 7UP’s new Super Duper Refresher TVC, which will soon grace traditional and digital platforms across the country. The campaign promises to captivate audiences with its refreshing storyline, presenting a perfect blend of creativity and charisma.