Quaker’s Oatful Duo: Kiara Advani and Sidharth Malhotra, the New Faces of Wholesome Wellness
Quaker, the brand with a 145-year legacy, has welcomed the dynamic duo of Kiara Advani and Sidharth Malhotra as its latest brand ambassadors. This collaboration marks the convergence of Quaker’s time-tested expertise and the youthful energy of two leading Bollywood stars.
Expressing her enthusiasm, Kiara Advani shared, “Oats have been a constant part of my diet, a delightful addition that I truly love. They’re my morning and evening essential, a wholesome choice with nutritious energy. Partnering with Quaker resonates with my belief in maintaining a balanced lifestyle without compromising on taste. I’m excited to collaborate with Quaker to highlight how oats, with their inherent goodness, effortlessly elevate everyday meals, making conscious eating both convenient and delicious.”
Sidharth Malhotra echoed the sentiment, stating, “Teaming up with Quaker feels like the perfect match, as oats have long been my go-to to get an energized start to the day. When it comes to a speedy, wholesome meal, they are my top pick; quick to make and filled with goodness. I look forward to showcasing how these versatile oats seamlessly fit into anyone’s schedule, transforming mindful eating into a delightful journey.”
In the announcement of Kiara and Sidharth as brand ambassadors, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, remarked, “With Kiara Advani and Sidharth Malhotra joining the Quaker family, their vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker’s ethos perfectly. Kiara’s vivacious energy and Sidharth’s active lifestyle resonate with today’s generation, making them influential advocates for a wholesome way of living.”
She continued, “Their shared values align seamlessly with Quaker’s mission, enhancing the brand’s endeavor to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion. Together, Kiara and Sidharth bring not only star power but also an authentic passion for wellness, making them ideal ambassadors to further champion the ‘goodness of oats’ message.”
Kiara Advani and Sidharth Malhotra are poised to play pivotal roles in upcoming campaigns and launches, engaging audiences in an oat-a-licious journey that transcends the mundane, making healthy living both aspirational and attainable. As Quaker continues to evolve with the times, this power-packed association promises to blend the rich legacy of the brand with the contemporary appeal of its new ambassadors, inspiring a generation to embrace the wholesome goodness of oats. Get ready for a journey where health meets glamour, and every bowl of oats becomes a delicious step towards a balanced and fulfilling life.