Pomellato Announces Joey King as Global Brand Ambassador
Luxury jewelry brand Pomellato has named Joey King, the popular American actress, as its new global brand ambassador. King is known for her exceptional talent, striking performances, and advocacy for women’s rights and environmental sustainability.
The jewelry brand has a strong reputation for supporting women and promoting equality, and is committed to a sustainable and eco-friendly approach. Pomellato has been working with a Milan-based goldsmith school to ensure that its products are of exceptional quality, and the company has achieved 100 percent responsible gold purchasing.
Pomellato CEO Sabina Belli said that King represents the courage and tenacity of the Pomellato woman, and that she joins a community of different generations, walks of life, and accomplishments to represent her own unique facet of womanhood. Belli said that with King’s unbridled ambition and captivating talent, her voice will speak for a new generation of hope and the Pomellato values that the company holds dear.
King is a popular actress known for her performances in The Act, The Kissing Booth and its sequels, and Ramona and Beezus. She has earned several nominations from Critics Choice, Golden Globes, and the Screen Actors Guild Awards, and is recognized as the youngest actress to be nominated for ‘Outstanding Lead Actress in a Limited Series or Movie’ for her role as Gypsy Rose Blanchard in The Act. King is currently working on the Hulu limited series We Were the Lucky Ones, an adaptation of Georgia Hunter’s novel, and the Netflix series Uglies, where she will act and produce simultaneously.
King expressed her excitement about the partnership with Pomellato and said that she is honored to represent a brand that supports women, equality, and eco-consciousness. She also emphasized the handcrafted nature of Pomellato’s jewelry, made by Italian artisans and steeped with meaning.
For her campaign, King chose her own Pomellato jewelry—the Nudo, Iconica, Catene, and Pomellato Together styles—and was photographed by the Morelli Brothers, two Italian photographers. With her stunning looks and engaging personality, King perfectly embodies the elegance and sophistication of Pomellato’s jewelry.