Kiara Advani Dazzles in Mohey’s Latest Bridal Campaign, Capturing the #DulhanWaliFeeling
Mohey, the esteemed Indian bridal wear brand, has unveiled its latest campaign featuring the radiant Kiara Advani, the brand ambassador, continuing the enchanting narrative of #DulhanWaliFeeling.
The campaign opens with Kiara adorned in a stunning pink embroidered lehenga, symbolizing the essence of a modern and contemporary bride, exuding confidence and beauty. The intricately designed lehenga epitomises timeless beauty with its delicate dupatta and captivating pallo. The accompanying film masterfully narrates the allure of an Indian bride adorned in Mohey’s latest collection. The narrative draws poetic comparisons, likening the beauty of the modern Indian lehenga to the radiant sun and moon, portraying how this attire empowers the bride, making her the center of attention.
Expressing her excitement about her ongoing collaboration with the brand, Kiara Advani states, “I am thrilled to unveil yet another exciting campaign with Mohey. The latest collection by the brand is truly a paradise for all brides-to-be. While donning the exquisite creations of Mohey, I feel a timeless connection to the artistry of love and celebration. Each silhouette tells a unique story, and I am honored to be part of the enchanting journey that every bride embarks on.”
Commenting on the campaign’s launch, Vedant Modi, Chief Revenue Officer at Vedant Fashions, shares, “Our association with Kiara Advani continues as we bring our latest wedding campaign to you. Kiara unveils to our audience the ultimate #DulhanWaliFeeling lehenga that embodies the spirit of a bride and exudes the charm a bridal lehenga holds in every woman’s life. We are proud to be associated with her and hope to take the legacy of the brand a notch higher with our new campaign. The film celebrates love, tradition, and individuality, seamlessly intertwining confidence, independence, and joy—a radiant tribute to the values that Mohey cherishes.”
Conceptualized and executed by Shreyansh Innovations, the founder and director of the agency, Shreyansh Baid, remarked, “In keeping with the spirit of Mohey, we have yet again celebrated the modern bride via our latest campaign film. The film delivers the sentimental value a bridal lehenga holds. Kiara looks stunning in this intricately designed lehenga by Mohey. Through the film, we have encapsulated the charm a bridal lehenga holds—a symbol of cultural richness, tradition, and celebration.”