Kellogg School of Management Launches Executive Education Program on Influencer Marketing in Partnership with Emeritus
Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps people create tangible value for their brand and business through strategic influencer marketing.
The Influencer Marketing Strategy Program was created by Kellogg Professor Mohanbir Sawhney and Adjunct Lecturer Amanda Russell.This program will teach marketers, brand and media managers how to use social influence to build brands and drive growth.
Launched in partnership with Emeritus, the eight-week online program will help growth seekers from every industry understand the true power of influencer marketing, offer frameworks for achieving win-win outcomes, and illustrate how to achieve an integrated marketing strategy.
“We created this course because we wanted to empower passionate leaders with the tools to succeed with influencer marketing,” says Amanda Russell, consultant and author of The Influencer Code.
Guest speakers include top influencers, subject and brand experts, including Jesse Itzler, Founder of NetJets; Abigail Posner, blogger and Brand Director at Google; influencer and TV personality Nigel Barker; Larry Namer, founder of E! Entertainment Network; and best-selling author Erik Qualman.
The global influencer marketing industry is valued at $13.8 billion, more than doubling since 2019, according to Statista. As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever.
This 8-week program for MBA and EMBA starts on December 9, 2021 and is designed as a digital-first experience. Registration for enrollments are now open. Visit the following website for more details:
About Amanda Russell
Amanda Russell is widely respected as a leader in business education and an accomplished entrepreneur and influencer. By the age of 32, she had built and sold two thriving businesses from scratch. Russell advises some of the top companies in the world on influencer marketing, including Lamborghini, Cedars Sinai, and Lionsgate. Russell has taught at some of the top schools in the world, including Harvard, Wharton School of Business, the University of Stockholm Business School, Stanford University, the University of Cologne, and Bocconi School of Management in Milan. She is currently an Adjunct Lecturer of Marketing at Kellogg School of Management. Her book, The Influencer Code, became the official resource for influencer marketing for college programs worldwide, complete with proprietary case studies, exemplary methodologies, and original frameworks.