Insta-approved make-up brand Morphe to launch in Boots next month

The cult US brand is nearly impossible to get your hands on in the UK but will soon be available on the high street

After Fenty Beauty and The Ordinary, now US-favourite Morphe is set to launch in Boots next month. 

Morphe was founded in 2008, the brand is based out at the Los Angeles. Morphe’s bold products are now gaining popularity amongst ardent make-up lovers. 

Due to the brand’s regular appearances on various influencers’ social media channels it decided to launch in Boots next month. 

Social media has been a guiding light for the brand’s marketing strategy, it typically partnered with YouTubers Jeffree Star, Jaclyn Hill and James Charles to name a few.