This marks the end of a process that started last year with funding support from the Canadian Olympic Committee’s National Sport Federation Enhancement Initiative.
Originally founded in 1882 as the Canadian Wheelmen’s Association, Cycling Canada is among Canada’s oldest national sport organizations.
“While the sport of cycling is complex and continues to evolve, we are an organisation whose mission and purpose remain rather simple – to inspire Canadians through cycling,” said Cycling Canada executive director Matthew Jeffries.
Further he said, “It is our shared passion and we want our brand to reflect this passion as well as our dedication towards developing the sport holistically and collaboratively across the country.”
Image Credit: InsideTheGames