Burger King’s latest promotion is called #FeelYourWay

Burger King is the latest brand that is going to use depression as a marketing tool, “Not everybody wakes up happy,” a man sitting on his bed intones to start the new Burger King ad.

Burger King’s latest promotion is called #FeelYourWay, it’s a play on the company’s old slogan “Have it your way,” except it’s apparantly about depression.

In order to spread Mental Health Awareness month, Burger King has partnered with Mental Health America to release a Blue Meal, a Yaaas Meal, a Pissed Meal, a Salty Meal, and a DGAF Meal in selected cities for a month.