5 Most Popular and Best Lingerie Brands in India
Lingerie has evolved beyond its basic functional role to become a symbol of empowerment, comfort, and style for women. In India, the lingerie market has grown significantly over the past few years, with several brands offering a wide range of products that cater to diverse tastes, preferences, and body types. From everyday essentials to luxurious, high-end pieces, there is something for everyone.
At Brand.Education, we work tirelessly to curate the list of top brands for you. Here’s our latest research from July -August 2024 on the Best Lingerie Brands in India—your go-to guide for discovering the finest in lingerie.
Here’s a look at five of the most popular lingerie brands in India that have captured the hearts of Indian women.
1. Zivame
Zivame, founded in 2011, began with the vision of empowering women to shop for intimate wear confidently and comfortably. By breaking traditional norms, Zivame has transformed how women view lingerie shopping, making it a more open and inclusive experience. Today, Zivame continues to innovate, expanding from online and offline stores to new product categories, all while focusing on creating a supportive community that inspires women. Driven by a commitment to offering every woman confidence, comfort, and choice, Zivame dedicates itself to reinventing lingerie, reimagining outerwear, and rethinking design, ensuring every piece makes a woman feel beautiful and empowered instantly.
Today, Zivame offers a vast collection of lingerie, including bras, panties, shapewear, nightwear, and activewear, catering to a wide range of sizes and styles.
Why It’s Popular: Zivame’s popularity stems from its inclusive approach, offering products in an extensive size range that caters to all body types. The brand also focuses on providing educational content to help women find their perfect fit, enhancing the overall shopping experience. Their user-friendly website, mobile app, frequent sales, and discounts make Zivame a go-to choice for many Indian women.
Zivame Website: www.zivame.com
2. Clovia
Clovia, a leading lingerie brand in India, is renowned for its extensive lingerie range that includes everyday essentials and fashion-forward styles, crafted from high-quality materials like satin, lace, and soft fabrics. On March 20, 2022, Reliance Retail Ventures Ltd. acquired a majority stake of 89% in Purple Panda Fashions Pvt Ltd., Clovia’s parent company, enhancing its presence in the Indian retail market and giving Clovia access to Reliance’s vast resources and expertise. Known for offering over 1,000 styles in more than 50 sizes tailored to nine Indian body types, Clovia has become synonymous with lingerie variety and affordability. Building on its success, Clovia has expanded into women’s hygiene and personal care with the Skivia range and further diversified into men’s innerwear and kid’s nightwear, introducing the brands John Player and Clovia Cubs.
Why It’s Popular: Clovia’s success can be attributed to its trendy designs and affordable pricing. The brand frequently introduces new collections to keep up with the latest fashion trends, ensuring their customers always have something fresh and exciting. Clovia also offers a personalized shopping experience with its “Clovia Curve Fit Test,” which helps women find the perfect lingerie based on their body type and preferences.
Clovia Website: www.clovia.com
3. Enamor
Enamor, established in 2001 through a joint venture with Barbara of Paris—a distinguished French heritage lingerie brand with over 70 years of expertise—introduced premium fashion lingerie to Indian women. Known for its vibrant and stylish designs, Enamor has transformed lingerie from a mere basic necessity into a luxurious essential, appealing to women who seek both comfort and elegance. As a brand owned by Modenik Lifestyle Pvt. Ltd., Enamor continues to be a favorite among Indian women for its high-quality products that blend French sophistication with modern fashion sensibilities.
Why It’s Popular: Enamor’s commitment to quality and comfort has earned it a loyal customer base. The brand uses high-quality fabrics and pays close attention to fit, ensuring that every piece is as comfortable as it is stylish. Enamor also offers a wide range of sizes and styles, making it a popular choice for women of all ages.
Enamor Website: www.enamor.co.in
4. Jockey
Jockey is a global brand with a strong presence in the Indian lingerie market. Jockey India, established under Page Industries Ltd. in 1994, brought the globally recognized Jockey brand to India, revolutionizing the lingerie market with its emphasis on quality, comfort, fashion, innovation, and value. Founded in 1876, Jockey has been a pioneer in innerwear, continually evolving its products and marketing strategies to meet consumer needs across more than 140 countries.
Known for its comfortable and durable products, Jockey offers a wide range of innerwear for both men and women, including bras, panties, camisoles, and loungewear. The brand is synonymous with quality and comfort, making it a popular choice for everyday wear.
Why It’s Popular: Jockey’s reputation for high-quality, comfortable lingerie has made it a household name in India. The brand’s focus on simplicity and functionality appeals to women who prioritize comfort and durability in their lingerie choices. Jockey’s extensive distribution network and availability in numerous retail stores across the country also contribute to its popularity.
Jockey Website: www.jockey.in
5. Van Heusen
Van Heusen is a super popular American clothing company founded in 1881 by Moses Phillips, John Van Heusen, and Dramin Jones. The Manhattan-based brand caters to fashion lovers worldwide and also offers top-quality lingerie.
Why It’s Popular: Van Heusen is known for its luxurious feel and elegant designs, which appeal to women who prefer high-quality, premium lingerie. The brand’s products are often characterized by delicate lace, intricate detailing, and a perfect fit, making them a favorite for special occasions. Van Heusen’s focus on innovation and style, combined with a strong retail presence in stores and online, has helped it become a popular choice among Indian women.
Van Heusen Website: www.vanheusenindia.abfrl.in
Final Words
According to UnivDatos Market Insights, the Indian lingerie market, valued at about USD 4.8 billion in 2023, is set to grow at a strong rate of around 9.5% annually from 2024 to 2032. While there are many excellent brands out there, we’ve selected five that strike a perfect balance between quality and price—neither too cheap nor too expensive. These brands are well-regarded and offer great choices for anyone looking for top-notch lingerie.