AllThingsBaby ropes in Masoom Minawala as its Digital Brand Ambassador

Masoom Minawala, a global influencer and entrepreneur, has been appointed as the Digital Brand Ambassador for AllThingsBaby, a premium platform for mother and baby products. AllThingsBaby is known for offering a wide variety of products across categories like cots, highchairs, strollers, car seats, and feeding essentials from leading international brands. With this association, the brand aims to create awareness about its curated platform and simplify parenting for new parents in India.

The collaboration with Masoom Minawala is expected to help the brand expand and gain valuable insights into the country’s rapidly changing face of new-age moms. With a community of over 1.45 million followers across social media, Masoom’s competence to share impactful and informative content regarding motherhood is the very reason behind this association.

Tejal Bajla, Founder of AllThingsBaby, expressed her delight over the collaboration with Masoom Minwala, who happens to be one of India’s most popular and authentic content creators. She further added that collaborating with people who are customers first is more powerful and authentic than any other way.

Masoom Minawala also expressed her excitement to be a part of AllThingsBaby, a brand dedicated to simplifying parenthood and offering a range of carefully curated products backed by the expert guidance of their Baby Crew who parents can trust. She further added that becoming a face of such an eminent brand is truly an honour for her, and she is looking forward to working with them on their future goals.

AllThingsBaby has recently opened its first shop-in-shop at Mothercare in Mumbai, India, and is well committed to building a one-stop-shop for all mother and baby needs and providing the support parents deserve. Masoom’s addition to the team is expected to strengthen the brand’s vision and positioning further.

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