In an exciting development for fans and fashion enthusiasts, BLACKPINK’s Jisoo has been named the latest brand ambassador for the renowned American luxury clothing brand Tommy Hilfiger. The announcement comes as part of a vibrant new campaign that showcases Jisoo’s undeniable influence in the fashion world and her unique style.
“Partnering with Tommy is a dream come true,” Jisoo expressed in a statement shared with WWD. The singer-actress shared her enthusiasm for the collaboration, highlighting her journey to New York, where she felt a deep connection with the iconic designer, Mr. Tommy Hilfiger. She noted, “Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”
The campaign features a striking video of Jisoo walking through the streets of New York City, where a bus adorned with her Tommy Hilfiger advertisement glides by, symbolizing her seamless integration into the city’s vibrant fashion landscape.
Tommy Hilfiger himself praised Jisoo as an “undeniable force in the world of K-pop.” He emphasized her distinctive presence and style, stating, “Her confidence, serenity, and powerful presence truly set her apart.” Hilfiger expressed excitement about Jisoo being the face of the brand’s new collection of prep classics, stating that she embodies the essence of the collection perfectly.
This collaboration comes shortly after Jisoo attended Hilfiger’s Spring 2025 fashion show during New York Fashion Week in September, where she turned heads with her stylish appearances, sharing captivating photos on Instagram.
Jisoo’s foray into fashion doesn’t stop with her role as an ambassador. In February, she launched her own label, Blissoo, marking a significant new chapter in her career. The name, a blend of “bliss” and “Jisoo,” reflects her mission to share happiness through her artistic expression. Blissoo aims to transcend boundaries across genres and fields, further showcasing Jisoo’s commitment to creativity and self-expression.
As she embraces her new role, Jisoo is busy with several acting projects. She is set to star in the film adaptation of the popular South Korean web novel Omniscient Reader’s Viewpoint. She will lead the upcoming zombie series Newtopia, alongside Hellbound star Park Jeong-min. Both projects are anticipated to premiere in 2025, marking a thrilling year for Jisoo’s fans.
In other BLACKPINK news, fellow member Jennie recently debuted on the Billboard Hot 100 with her single ‘Mantra’, released earlier this month. The track received a four-star review from NME, highlighting Jennie’s growth as a solo artist and hinting at an exciting new era for her music.
As Jisoo embarks on this promising partnership with Tommy Hilfiger and continues expanding her creative horizons, fans can look forward to witnessing her evolution in fashion and entertainment. Combining her influence in K-pop and emerging fashion presence solidifies Jisoo as a true icon of modern culture.