Rihanna Joining LVMH with ‘Fenty’ Brand

Barbadian singer, businesswoman and actress Rihanna is also breaking barriers in the makeup and fashion industries.

The 31-year-old singer has partnered with the historic LVMH ‘Moët Hennessy Louis Vuitton fashion house,’ thereby becoming the first woman of color to have a label under LVMH and the first  to start an original brand for the world’s largest luxury group.

The new label will be called Fenty, after the last name of the actress and singer (Robyn Rihanna Fenty).

The Paris-based Fenty line will include ready-to-wear clothing, shoes and accessories. Fenty will be launched in the spring of 2019.