Luxury fashion house Amiri has announced Japanese artist Yuta Jinguji as its new Global Brand Ambassador, uniting two worlds shaped by modern creativity, music, and individuality. The partnership is more than a traditional endorsement; it signals a shared philosophy built around identity, artistry, and cultural influence.
Jinguji is widely known as a key member of the internationally acclaimed group Number_i, where he serves as both a performer and a producer. His work behind the scenes has defined the group’s sonic direction, giving their music a distinctive tone that blends confidence with emotional depth. This creative approach has made him one of the most respected and forward-thinking figures in Japan’s contemporary pop landscape.
Beyond music, Jinguji has built a powerful reputation for his personal style. His fashion choices are thoughtful, controlled, and intentional, never simply decorative. For him, clothing is another form of storytelling, communicating mood, personality, and creative perspective. With a fast-growing global following, he represents a new generation of artists who see fashion as an extension of their identity.. Founded by Mike Amiri, the Los Angeles-based label has always drawn heavily from music culture, performance, and emotional expression. Whether on stage or on the street, Amiri’s designs reflect a modern sense of rebellion, elegance, and authenticity—values that mirror Jinguji’s approach to creativity.
Amiri’s global presence has expanded in recent years, particularly in cultural hubs such as Tokyo, Osaka, and Nagoya, where fashion, music, and youth culture intersect. By partnering with Jinguji, the brand deepens its connection to Asia’s creative community and reinforces its identity as a label that speaks to artists rather than simply dresses them. As someone who carefully curates every part of his public image — from sound to style — Amiri offers a platform that respects creative independence and emotional expression. The partnership enables both sides to explore how fashion and music can move in tandem, telling stories that go beyond trends.
With this new chapter, Amiri and Yuta Jinguji are not simply aligning a brand with a celebrity. They are uniting around a shared belief: that true style comes from authenticity, and that creativity is strongest when it is allowed to evolve freely.