Global pop sensation Dua Lipa has partnered again with YSL Beauty to introduce a new chapter in the brand’s iconic fragrance story. The luxury beauty house has launched Libre Berry Crush Eau de Parfum, expanding its Libre collection with a fresh, fruity-floral twist.
Fronted by YSL Beauty’s global ambassador Dua Lipa, the new campaign is a sensorial visual experience reflecting the playful and delicious nature of the fragrance. Directed by acclaimed filmmaker Diane Kunst, the campaign film draws inspiration from the sweetness of raspberries and the growing influence of the female gaze in modern storytelling. The result is a cinematic portrayal that feels flirtatious, tasteful, and confidently feminine, perfectly aligning with the Libre spirit of freedom and self-expression.
“Libre Berry Crush” is the first fruity-floral scent to join the Libre lineup, which has been known for its bold floral and aromatic compositions. Created by master perfumers Anne Flipo and Carlos Benaim, the fragrance blends juicy raspberry notes with creamy coconut, radiant orange blossom, and calming lavender. This combination delivers a scent that is sweet and sophisticated, offering depth while remaining fresh and youthful.
Alongside the new release, YSL Beauty continues to highlight the core identity of the original Libre Eau de Parfum, a bold floral fragrance designed for women who live life on their own terms. Known for its long-lasting scent, Libre combines lavender essence from France with the sensual warmth of Moroccan orange blossom, enhanced by daring musk accords and smooth vanilla. Together, these elements create a powerful, memorable fragrance that has become a signature among many perfume lovers worldwide.
YSL Beauty has strengthened its commitment to sustainability with the Libre range. The Libre Eau de Parfum now comes in a refillable design, allowing customers to refill their bottles at home using a 100ml refill bottle. This system is compatible with 10ml, 30ml, 50ml, and 90ml Libre bottles marked as refillable on the packaging. By refilling instead of repurchasing full bottles, consumers help reduce environmental impact, saving about 41% of glass, 67% of metals, and 38% of plastic, according to the brand.
The fragrance is crafted using a blend of selected ingredients, including alcohol, parfum, water, natural aromatic compounds, and color elements that contribute to its vibrant appearance and lasting performance.
Visually, the Libre bottle remains a standout symbol of modern luxury. It features an oversized golden Cassandre logo bent and embedded into the glass like a jewel. The design is completed with gold chains and an asymmetric black lacquered cap, giving the bottle a powerful yet refined look, a true reflection of the bold feminine energy behind the fragrance.
Pricing for the newly launched Libre Berry Crush Eau de Parfum is $180 USD, and it is currently available on YSL Beauty’s official website.
With the launch of Libre Berry Crush and the evolution of the refillable Libre range, YSL Beauty is blending luxury, sustainability, and storytelling. By combining bold fragrance innovation with eco-conscious packaging and star-powered campaigns, the brand continues to strengthen its position in the global beauty market.
For fragrance lovers and brand enthusiasts alike, YSL Beauty’s latest releases celebrate freedom, femininity, and modern elegance, proving once again that luxury can be both expressive and responsible.