Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador as the brand looks to strengthen its presence across India and connect with a younger generation of jewellery consumers.
The appointment comes at a time when Everlite is expanding its retail footprint. The brand currently operates 17 stores across six states and eight cities in India, with a focus on jewellery designed for everyday wear.
As part of the association, Gabbi will feature in Everlite’s upcoming brand communications, representing the brand’s positioning around lightweight, versatile and contemporary jewellery.
Speaking about the collaboration, Wamiqa Gabbi said she is drawn to jewellery that can easily become part of everyday life while still adding character to an outfit. She described Everlite’s designs as offering the detailing and beauty of fine jewellery while remaining comfortable and effortless to wear.
“I’ve always been drawn to jewellery that I can actually live in,” Gabbi said, highlighting the freedom of wearing pieces that complement rather than dictate a look.
Joita Sen, Whole-Time Director and Head of Marketing and Design at Senco Gold & Diamonds, said Gabbi represents the changing way consumers approach jewellery today, with greater emphasis on personal style, versatility and ease.
“Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless,” Sen said. She added that Gabbi embodies the modern Everlite consumer, for whom jewellery is increasingly becoming part of an everyday wardrobe rather than something reserved exclusively for special occasions.
Everlite’s portfolio includes jewellery crafted in 9K, 14K and 18K gold, as well as diamond jewellery across categories such as earrings, rings, pendants, bracelets and bangles.
The brand’s Cloud9 collection features 9K gold and diamond jewellery, further reflecting its focus on lightweight pieces designed for contemporary consumers.
With Wamiqa Gabbi becoming its first national brand ambassador, Everlite is positioning the collaboration as an important step in taking its lightweight jewellery proposition to a wider and younger audience across India.