Global smartphone innovator vivo has announced the onboarding of Bollywood’s beloved couple, Sidharth Malhotra and Kiara Advani, as the new face of its brand in India. Known for their authenticity, warmth, and inspiring journey, the duo perfectly reflect vivo’s mission of creating technology that empowers people to connect, express, and celebrate life’s most meaningful moments.
At the heart of this association is the vivo V Series, which has long been admired for its sleek design and exceptional portrait photography capabilities. Much like the couple’s own story, grounded, stylish, and inspiring, the V Series captures timeless memories while embracing individuality and personal expression.
“At vivo, our philosophy has always been about creating technology that empowers people to connect, express, and celebrate life’s meaningful moments. We are delighted to welcome Sidharth and Kiara to the vivo family, two individuals whose authenticity and inspiring journey resonate strongly with our brand values. With the new vivo V60, we continue to push the boundaries of imaging innovation, offering users a device crafted to capture timeless memories with clarity, style, and elegance,” said Geetaj Chanana, Head of Corporate Strategy, vivo India.
The couple expressed their excitement about this collaboration, stating:
“We are really excited to start this journey with vivo, a brand that shares our love for real, unfiltered moments. Some of our favourite memories aren’t planned, they just happen. With the vivo V60, it’s easy to hold on to those moments without interrupting them. It’s not just about sleek design or a great camera, it’s about how effortlessly it fits into real life.”
The New vivo V60
Launched alongside this announcement, the vivo V60 is designed for those who seek a seamless blend of performance, durability, and aesthetics. The device features a 17.20 cm (6.77″) Quad-Curved Display housed in a sleek frame, available in three stunning colours inspired by Indian culture, Auspicious Gold, Moonlit Blue, and Mist Gray.
The V60 is powered by the Qualcomm Snapdragon 7 Gen 4 Mobile Platform and boasts IP68/IP69 durability, ensuring it is as tough as it is stylish. At its core is a ZEISS co-engineered Camera System enhanced by AI Four Season Portrait technology, enabling users to capture professional-quality portraits in any environment. Adding to its appeal, the V60 comes with pre-installed Google Gemini, enhancing convenience and productivity for everyday life.
With Sidharth and Kiara as its ambassadors, vivo reinforces its role as more than just a smartphone brand, it becomes a lifestyle partner, helping users hold on to their most precious, spontaneous moments with ease.
As vivo continues to innovate and expand in India, the V Series, fronted by one of Bollywood’s most loved couples, symbolizes the perfect synergy of design, performance, and heartfelt connections.