Smartphone brand vivo has launched an exciting new campaign called Dreamchasers, featuring Bollywood star Suhana Khan. This campaign aims to connect with India’s Gen Z young people who are full of dreams, ambition, and confidence.
The Dreamchasers campaign encourages today’s youth to pursue their goals while staying true to themselves. It is based on vivo’s long-time belief in helping young people express themselves through technology.
Created by advertising agency VML, the campaign shows how vivo wants to be more than just a smartphone brand. It wants to become a friend and partner in the journey of every young dreamer. Whether they want to become artists, entrepreneurs, influencers, or anything in between, vivo supports them with both inspiration and innovation.
Geetaj Channana, Head of Corporate Strategy at vivo India, said that Suhana Khan is the perfect choice for the campaign because her journey reflects the same passion and determination that vivo wants to highlight. “With Dreamchasers, vivo is deepening its connection with India’s youth,” he said.
Babita Baruah, CEO of VML India, added, “Gen Z is always ready to chase their dreams in their own unique ways. The Dreamchasers campaign is a celebration of that spirit. For today’s youth, phones are not just for calling – they are tools for creativity and self-expression.”
The campaign also marks the beginning of something new, the upcoming launch of the vivo Y400 Pro, the latest model in vivo’s popular Y Series. Designed specifically for Gen Z, the phone features a bold design, smart AI-powered cameras, and smooth performance. It’s built for those who love creating content and living in style.
With Dreamchasers, vivo is not just launching a phone; it is starting a movement. A movement that says: Be bold. Be unique. Chase your dreams.