Vedang Raina has added another major fashion association to his growing career. The Jigra actor has been named the Indian brand ambassador for Tommy Hilfiger’s Fall Winter 2026 watch campaign.
The new partnership brings Raina into the world of watches and fashion, marking another step in his growing association with style-led brands. He will lead Tommy Hilfiger’s Fall Winter 2026 watch campaign in India, connecting the American brand’s latest collection with a younger Indian audience.
Speaking about the association, Raina said the brand represents a kind of confidence that feels effortless rather than loud. He also described a watch as a detail that can quietly reflect a person’s personality and said he was excited to represent Tommy Hilfiger Watches in India.
The Fall Winter 2026 men’s watch collection combines the brand’s familiar American design identity with contemporary detailing and modern craftsmanship. The range focuses on classic timepieces while giving them a current look suited to today’s fashion-conscious consumer.
Raina’s growing popularity among younger audiences also makes the collaboration a natural extension of his public image. Since making his mark on screen, the actor has increasingly appeared in fashion and lifestyle conversations alongside his film work.
For Tommy Hilfiger, the association places Raina at the centre of its latest watch campaign in India at a time when watches are increasingly being treated as part of a complete personal style rather than simply a functional accessory.
The campaign is expected to showcase the Fall Winter 2026 collection through Raina’s distinctive style and appeal. His involvement also allows the brand to build a stronger connection with young consumers who appreciate a mix of timeless design and contemporary fashion.
For Vedang Raina, meanwhile, the Tommy Hilfiger partnership adds another international fashion name to his growing portfolio. With the Fall Winter 2026 campaign, the actor is taking on a role at the intersection of cinema, fashion, and modern lifestyle.