United Colours of Benetton (UCB), a globally established brand known for its colourful and contemporary clothing, has rolled out its Mid-Season Sale for customers across India. The sale is currently active on the brand’s official Indian website and covers a wide range of casual wear, with select items discounted between 20% and 40%. While not a blanket sale, it offers noticeable markdowns on several popular products in men’s, women’s, and kids’ categories.
Focused Discounts on Select Men’s and Women’s Fashion
A closer look at the online listings shows that the primary focus of the sale is on everyday fashion staples, especially for men and women. In the menswear section, items like classic logo T-shirts, short-sleeved polos, cotton shirts, and relaxed fit trousers are available at reduced prices. For example, a Men’s Slim Fit Cotton Polo, originally listed at ₹3,699, is now available for ₹2,589—a discount of roughly 30%. Other products, such as stretch cotton T-shirts and woven casual shirts, also carry similar markdowns.
For women shoppers, the sale includes a curated collection of printed tees, V-neck tops, basic tank tops, and everyday shirts. A Women’s Regular Fit Graphic Tee, previously priced at ₹2,999, has been reduced to ₹2,099. Some pieces also feature seasonal prints and subtle branding, maintaining the brand’s typical aesthetic while offering more accessible pricing.
However, it is important to note that discounts are not site-wide. Many categories, including new arrivals and limited-edition styles, continue to be sold at full price. This indicates a targeted strategy—focusing the sale on high-volume, fast-moving products likely intended to clear seasonal inventory.
No Clear End Date or Flash Offers
On the United Colours of Benetton website, unlike some mid-season sales, there’s no set time for the promotion to wrap up. You won’t find banner advertisements and countdown timers in these offers. Consequently, those looking to buy a pair should move fast, since desired styles and colors might quickly run out because so many are buying the same thing.
Additionally, no flash deals, bundle discounts, or coupon-based offers were observed on the website during this sale. The discounts appear to be fixed and directly reflected in the listed prices. UCB has not introduced promotional codes or free shipping incentives specific to the sale either. This makes the offer straightforward but relatively conservative compared to some of its retail competitors.
Kidswear, Accessories, and New Arrivals Not Part of the Sale
The Mid-Season Sale mainly misses the kidswear and accessories on UCB. Among the products for sale, boys’ tees, girls’ dresses, school backpacks and belts are still offered at their usual prices. Likewise, the New Arrivals section has not been discounted, meaning the sale covers only some of the collection.
Online Shopping Interface and Customer Services
Shopping through UCB’s site in India is easy, thanks to clear prices, helpful filters and a working mobile website. Items with reduced prices have slashed labels and the latest numbers, so shoppers can pick out the best deals easily. On the site, shoppers are able to locate goods by popularity, price or sort them into categories.
All sale items are covered by the usual shipping, return and exchange procedures. Because some sizes may be sold out, customers should double-check the size charts before buying anything. You can also see if the products are available in your nearby stores.
A Focused Sale on Everyday Staples
Right now, UCB’s Mid-Season Sale allows shoppers to get approved casual wardrobe staples at discounted costs. Even though it’s not complete, you can find reasonable savings on important items from their regular collection. If you’re in the market for new basics, this sale on T-shirts, polos and shirts could save you money.
For the full selection and current availability, shoppers can visit the brand official website