HRX, the fitness and lifestyle brand co-founded by Hrithik Roshan, has announced Bollywood star Triptii Dimri as its new brand ambassador. She joins Hrithik as the female face of the brand, marking a fresh chapter for HRX as it strengthens its presence in India’s growing athleisure space.
To mark the collaboration, HRX has launched a new campaign titled ‘Built for Sweat, Designed for Life’. The campaign reflects HRX’s belief that activewear should do more than just perform, it should also inspire confidence, comfort, and everyday style.
Hrithik Roshan shared his excitement, saying, “We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I’m happy to be collaborating with Triptii, and welcome her to the HRX family.”
Triptii Dimri expressed her enthusiasm about joining HRX, saying, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure. HRX offers styles that not only perform well at the gym but also make a statement in everyday life.”
The new campaign film, directed by Devang Singh Thukral and produced by Ideaz Farm, showcases HRX’s mission to blend high-performance gear with modern fashion, making it a brand for fitness and lifestyle alike.
Suman Saha, Chief Experience Officer at House of Brands, Myntra, added, “With the addition of Triptii Dimri alongside Hrithik, we are reinforcing Myntra’s commitment to offering a diverse portfolio of brands that resonate with our fashion-forward audience across the country.”
HRX’s latest move signals a clear message: fitness and fashion can go hand in hand, and both women and men can lead the way.