Reliance Trends, one of India’s largest and most popular fashion retail chains, has officially onboarded Bollywood actor Aneet Padda as its new brand ambassador. This announcement coincides with the launch of a lively new campaign titled “TRENDS PARTY CRASHERS – fashion that gets you in.”
Released as the year-end party season begins, the campaign showcases a fun and mischievous side of the brand. With weddings, Christmas, New Year celebrations, and many social gatherings approaching, Trends aims to position itself as the go-to destination for standout partywear.
Conceptualized by Bengaluru-based agency Phantom Ideas, the campaign takes a bold step away from traditional fashion catalogues. Instead, it embraces humour, confidence, and storytelling, with Aneet Padda leading the charge.
In the campaign film, Aneet and her friends boldly crash parties they aren’t invited to. Each time they are caught, Aneet uses her charm and stylish Trends outfits to win over the hosts. Whether it’s a wedding party, a brunch gathering, or a house party, Aneet proves that fashion can open doors, even when the guest list says otherwise.
The campaign celebrates individuality, confidence, and youthful expression, values that resonate strongly with India’s Gen Z and young millennials.
Nitin Sehgal, Business Head at Trends, shared:
“As the go-to fashion brand for a majority of the country, TRENDS has the responsibility to be a trendsetter for young people everywhere. This campaign shows that we understand the youth and reinforces our position as the all-occasion stylist to modern India.”
Robbie Anthoney, Founder & CCO of Phantom Ideas, added:
“The Party Crashers campaign shows Trends as a brand willing to stand out and push the envelope. The mix of modern partywear, Aneet Padda’s charm, and sharp storytelling makes the brand unforgettable to India’s partygoers.”
Aneet Padda is quickly becoming a favourite among brands. Alongside her new role with Trends, she was recently appointed ambassador for Lakmē Cosmetics and Mia by Tanishq, cementing her status as one of Bollywood’s promising new faces in fashion and beauty.