Tiger Shroff is now the brand ambassador for SLOVIC, a move that helps the company grow in India’s fitness market. At the same time, SLOVIC launched its Gym Ghar Lao campaign, encouraging people to try home workouts as a simple, accessible alternative to going to the gym.
The campaign aims to make fitness part of everyday life. SLOVIC encourages people to work out at home to help them avoid common problems such as a lack of time, travel, or the cost of gym memberships. The brand offers products like pull up bars, resistance bands, dumbbells, and yoga mats to support different fitness levels and routines at home.
This announcement comes as physical activity levels in India are still low. The World Health Organization reports that almost half of Indian adults have not been active enough in recent years. Many fitness centers are only found in big cities, so there is a need for solutions that reach people outside traditional gyms.
Tiger Shroff’s partnership with SLOVIC aligns well with this vision. He is known for his disciplined approach to fitness, which adds credibility and inspiration to the campaign. He said that fitness has always been important to him, and working with a brand that wants to make fitness easier for everyone felt like a natural choice.
For SLOVIC, this partnership is about more than just getting noticed. Co-founder Aqib Mohammed said the goal is to change how people see fitness in their daily lives. By offering affordable, entry-level products, SLOVIC wants to help people start their fitness journey without spending a lot of money.
Co-founder Shashwat Diesh also stressed the need to make fitness easier by removing barriers like cost and convenience. With Tiger Shroff joining, SLOVIC hopes to share this message in a way that connects with many people, combining inspiration with practical solutions.
The Gym Ghar Lao campaign will launch on digital platforms, with content that shows how easy and convenient home workouts can be. SLOVIC’s products are already available on major online stores like Amazon and Flipkart, making them easy for customers to access.