Rare Beauty has named actress Ella Bright as its first brand ambassador, a big step for the company started by Selena Gomez. Ella, known for her role in Off Campus, will lead the new “Made You Blush” campaign, which features the popular Soft Pinch Liquid Blush.
The campaign highlights how popular the Soft Pinch Liquid Blush is, known for being pigmented, light, and easy to layer. Rare Beauty uses the fun tagline, “Everyone wants to make Ella blush, but she doesn’t need a prince, just a pinch of pigment,” putting Ella at the heart of its latest creative push.
Ella Bright said she is excited to join Rare Beauty and shared that she has been a fan of the brand for a long time, even before becoming its ambassador.
“I’m so excited to announce my partnership with Rare Beauty as the new face of the ‘Made You Blush’ campaign,” she said. “I’ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favorite in my makeup routine. I really admire Rare Beauty’s dedication to mental health initiatives, which is why this project means so much to me.”
Rare Beauty said that Ella Bright’s real love for the brand made her the perfect fit for the campaign. Instead of a typical celebrity endorsement, the company wanted someone who already used its products every day, making the partnership feel more genuine.
Since it launched, Rare Beauty has stood out for both its makeup and its strong support for mental health. The brand has consistently supported efforts to improve access to mental health resources, making social impact a key part of its ethos.
Ella Bright’s appointment comes as her acting career continues to gain momentum. Best known for her role in Off Campus, the actress has built a growing fan base, making her an ideal fit for a campaign aimed at connecting with younger beauty enthusiasts.
With the “Made You Blush” campaign, Rare Beauty is putting the spotlight on one of its top products and welcoming its first official ambassador. This marks a new chapter as the brand keeps growing around the world.