New Delhi: Leading luxury jewellery brand Swa Diamonds has announced Bollywood actress Preity G Zinta as its new brand ambassador, marking the beginning of an exciting partnership aimed at strengthening the brand’s presence across India and the UAE. The announcement comes alongside the launch of a stunning new campaign titled “As Real As You,” featuring the actress.
Known for her timeless charm and grace, Preity G Zinta perfectly embodies the essence of Swa Diamonds – a brand built on authenticity, trust, and craftsmanship. The collaboration seeks to connect with modern consumers who value real emotions, real beauty, and real relationships, mirroring the brand’s commitment to offering only IGI/GIA-certified natural diamonds of VVS clarity and EF colour.
Speaking about the partnership, Abdul Gafur Anadiyan, Managing Director of Swa Diamonds, shared, “In India, jewellery has always been more than just an ornament; it’s a way to express emotions and celebrate life’s most meaningful moments. That’s why at Swa Diamonds, we offer only certified natural diamonds that symbolise the love and trust our customers place in every piece. Our new campaign, ‘As Real As You’, celebrates this authenticity, because every emotion you express deserves something just as real.”
Expressing her excitement, Preity G Zinta said, “I’m truly delighted to partner with Swa Diamonds, a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy, ‘As Real As You’, deeply resonates with who I am. Every woman deserves jewellery that reflects her real self – confident, graceful, and strong.”
With this collaboration, Swa Diamonds aims to enhance its brand visibility in both domestic and international markets, particularly focusing on India and the UAE, two key regions where jewellery is not just a purchase but an emotional experience. The campaign featuring Preity G Zinta showcases the brand’s exquisite designs and craftsmanship while highlighting its promise of purity, authenticity, and emotional connection.
The partnership marks an important milestone in Swa Diamonds’ journey to becoming a global name in fine jewellery. By associating with a celebrity admired for her natural charm and strong personal values, the brand reinforces its message that true beauty lies in being real.