Global fashion and accessories giant Steve Madden has officially named Shanaya Kapoor as its first-ever brand ambassador in India, marking a major step in the brand’s expansion strategy in the country. The move highlights Steve Madden’s focus on connecting with Gen Z and millennial consumers through bold storytelling, individuality, and fashion-forward campaigns.
Known for its edgy and expressive designs, Steve Madden is a global favourite among young fashion enthusiasts. By partnering with Shanaya Kapoor, the brand aims to strengthen its Indian presence and build a stronger emotional connection with the new generation of shoppers who value creativity, confidence, and authenticity in fashion.
Shanaya Kapoor, a rising Bollywood actor, will represent the brand in its upcoming Autumn Winter 2025 and Spring Summer 2026 campaigns. Her vibrant personality and modern sense of style perfectly match Steve Madden’s brand ethos of self-expression and fearless fashion.
Speaking about her new role, Shanaya said,
“Steve Madden has always been a go-to brand for me – it’s where I find pieces that are both fashion-forward and incredibly versatile. I am honored to be their first brand ambassador in India and excited to showcase the unique energy and quality of their footwear and handbags.”
The announcement also aligns with Steve Madden’s latest global campaign, titled “Step Into Your Story.” The campaign celebrates individuality, rebellion, and unapologetic self-expression, values that strongly resonate with today’s youth. Through this partnership, the brand hopes to inspire Indian consumers to embrace their personal stories through fashion.
Shanaya’s youthful charm and relatable style make her the perfect choice to lead the brand’s new chapter in India. Her growing popularity among young audiences and her effortless fashion sense reflect the bold and confident spirit that Steve Madden stands for.
With this collaboration, Steve Madden plans to roll out dynamic digital and social media campaigns, interactive experiences, and exclusive collections designed to appeal to India’s rapidly growing fashion market.
By bringing Shanaya Kapoor on board, Steve Madden not only celebrates Indian talent but also reaffirms its commitment to innovation, inclusivity, and global style, cementing its position as a go-to fashion brand for India’s trendsetters.