Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, has unveiled its latest gemstone collection, Vyana, under the campaign “You Like Me.” The launch, fronted by brand ambassador Srinidhi Shetty, highlights individuality, self-expression, and the diverse aspects of womanhood.
Crafted in 18kt and 22kt gold, Vyana combines diamond-like brilliance with a vibrant spectrum of gemstones. The collection embraces fluid silhouettes and lightweight designs, striking a balance between elegance and boldness. It is aimed at the modern Indian woman who seamlessly blends tradition with contemporary flair, someone who is powerful, graceful, and unapologetically herself.
M.P. Ahammed, Chairman of Malabar Group, described Vyana as “an ode to the many shades of a woman’s spirit.” He added that each gemstone tells a story of strength and individuality, making the collection more than just an adornment, it is a celebration of inner energy.
The campaign is further amplified through Srinidhi Shetty, whose calm presence, graceful charm, and powerful persona mirror the gemstones she represents. She embodies the very essence of Vyana: aquamarine serenity, pink topaz elegance, and emerald strength.
As part of the launch, Malabar is hosting a Gemstone Jewellery Festival, featuring both the new Vyana pieces and a wide range of traditional designs with uncut diamonds and gemstones. Customers can avail up to 25% off on making charges until September 7, 2025.
With more than 400 showrooms across 13 countries and a customer base of over 15 million, Malabar has long positioned itself as a trusted global name in jewellery. Its customer-first philosophy is reinforced by the Malabar Promises, which include lifetime maintenance, transparent pricing, 100% exchange value on old gold and diamonds, and rigorous quality checks.
Beyond its artistry, Malabar continues to stand out as a responsible jeweller, committed to ethical sourcing and investing 5% of its profits in community initiatives that span education, healthcare, housing, women’s empowerment, sustainability, and hunger eradication.
With Vyana, Malabar Gold & Diamonds is not only celebrating beauty, it is championing authenticity, individuality, and the brilliance of women everywhere.