Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has announced Sreeleela as its new brand ambassador. This collaboration is a major step in the company’s efforts to connect with younger audiences and build cultural relevance across markets.
The brand stated that Sreeleela’s energetic screen presence and growing popularity align closely with its philosophy of “Naye Zamane Ka Naya Paint,” which focuses on modern consumer aspirations and relatable storytelling.
With the announcement, Birla Opus Paints also launched two new campaign films for its ongoing “Main Bhi…” campaign. The films show Sreeleela alongside veteran actresses Lillete Dubey and Sheeba Chaddha in everyday settings, such as a busy shopping mall and a crowded metro station.
The campaign highlights practical product features, such as 99%+ stain protection and scratch-proof wood finishes, through real-life situations and relatable experiences. According to the company, the idea behind the campaign is simple: when a product performs well, trust spreads naturally through people’s experiences.
Inderpreet Singh, Head of Marketing at Birla Opus Paints, said the company wants to build a brand that resonates with evolving consumer expectations. He noted that Sreeleela’s growing influence and strong connection with her audience made her a natural fit for the brand’s expanding vision.
Sreeleela shared her excitement about the collaboration, describing Birla Opus Paints as a true new-age brand. She said the simplicity and authenticity of the company’s journey stood out to her, and she was happy to be part of the brand’s vision to add beauty to people’s lives.
Since entering the paint industry, Birla Opus Paints has focused on combining product innovation with emotionally relatable advertising. The latest campaign continues this by blending practical messaging with familiar day-to-day moments consumers can easily connect with.
With Sreeleela now joining as the face of the brand, Birla Opus Paints appears set to further strengthen its visibility among younger consumers while continuing to expand its presence in India’s highly competitive paints market.
For more information about the campaign and products, visit the official Birla Opus Paints website: https://birlaopus.com/