Skechers has named Sofía Vergara, the well-known actress, entrepreneur, and fashion icon, as its new global brand ambassador. With her bold style and lively personality, Vergara will help showcase the brand’s mix of fashion and comfort.
Vergara is one of Hollywood’s most recognized stars, with five Emmy and five Golden Globe nominations. In 2025, she became the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series for Griselda.
Vergara says this partnership happened naturally. After knee surgery, she looked for shoes that were both stylish and supportive and found Skechers by chance at a mall. She loved how comfortable they were and bought several pairs, only later finding out her team was already talking with the brand.
“I don’t do anything unless I believe in it—and I truly believe in Skechers,” Vergara said. “They’re not just comfortable—they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
What’s Coming in the Campaign
Vergara will star in a new global campaign featuring Skechers’ popular Hands-Free Slip-ins Glide-Step styles. The campaign will focus on the brand’s main strengths: style, versatility, and comfort.
Skechers president Michael Greenberg expressed his excitement: “Sofía embodies everything Skechers stands for—bold, confident, and committed to comfort without compromise. She brings fresh energy and passion for great design that will shine through in everything we do together.”
With more than 50 million followers and influence from Hollywood to Colombia, Vergara brings real star power to Skechers. Her worldwide appeal and sense of style make her a great fit for a brand loved by people of all ages.
Skechers, a Fortune 500 company, is growing in 180 countries and offers lifestyle and performance footwear and clothing for the whole family. The partnership with Vergara marks a new chapter for the brand, bringing comfort and style together.