Luxury brand Bvlgari has chosen Bollywood actor Shahid Kapoor as its first Friend of the House for Fragrances in India. This move helps the Italian brand grow its presence in India’s fast-growing premium fragrance market.
With this partnership, Shahid Kapoor becomes the first man in India to represent Bvlgari’s fragrance division. The brand values his versatility, confidence, and strong screen presence.
As Friend of the House, Kapoor will represent a selection of Bvlgari’s signature fragrance collections, including Bvlgari Man and Bvlgari Le Gemme. While the Bvlgari Man collection celebrates the connection between man and nature through distinctive scents inspired by natural elements, the Le Gemme collection draws inspiration from rare gemstones, offering luxurious fragrances crafted with exceptional attention to detail.
Speaking about the partnership, Shahid Kapoor said, “I have always believed that fragrance is an extension of one’s personality.” He shared that he was most impressed by how each Bvlgari fragrance feels unique, confident, and memorable, and said he is excited to start this journey with the Maison.
This announcement shows how important India has become in the global luxury market, as international brands look for meaningful partnerships with well-known personalities. For Bvlgari, working with Shahid Kapoor should help the brand connect more with Indian consumers who value luxury, craftsmanship, and timeless style.
This appointment also shows how celebrity partnerships are becoming more important in the premium fragrance industry. Qualities like authenticity, personal style, and brand values matter more than ever when connecting with today’s consumers.