Sara Tendulkar, daughter of legendary cricketer Sachin Tendulkar, has been named the brand ambassador for Australia’s latest tourism campaign, Come and Say G’day. The campaign, worth $130 million, aims to attract international travellers to visit Australia.
Sara will represent the campaign in India, and will appear in both TV and online advertisements. Described as an entrepreneur and philanthropist, Sara joins a global lineup of celebrities chosen to connect with audiences in different countries.
The campaign will officially begin on August 7 in China, and will later launch in other key markets including India, the US, UK, and Japan.
Here are five key things to know about the Come and Say G’day campaign:
- Sara Tendulkar will be the face of the campaign for the Indian audience.
- Other global celebrities include:
- Robert Irwin (son of Steve Irwin) for the US
- Nigella Lawson, TV cook and writer, for the UK
- Yosh Yu, actor, for China
- Abareru-kun, comedian, for Japan
- The campaign will feature Ruby the Roo, Australia’s tourism mascot, alongside these stars.
- Australian actor Thomas Weatherall will also appear in the advertisements.
- This is the second phase of the campaign, which first launched in October 2022. The new phase will run for two more years, bringing the total investment in the campaign to $255 million.
Australia’s Tourism Managing Director Phillipa Harrison said that the campaign is designed to appeal to each country’s audience by featuring popular figures and showcasing unique travel experiences in Australia.
With Sara Tendulkar on board, the campaign aims to inspire more Indian tourists to discover the beauty and adventure Australia has to offer.