E3 Group has announced the continuation of its long-standing association with Bollywood actor Saif Ali Khan, who returns as the company’s brand ambassador. The renewed partnership reflects E3 Group’s commitment to delivering innovative, high-quality, and design-driven interior and exterior building solutions while strengthening its position as one of India’s fastest-growing homegrown manufacturing brands.
With more than three decades of industry experience, E3 Group has built a comprehensive portfolio of products, including HDMR MDF, Edge Bands, Interior & Exterior Clads, Modular Kitchens and Wardrobes, Hardware, PU Stone, PET Acoustic Panels, Plywood, ACP, HPL, Artificial Grass, Sports Turf, Exterior WPE Decking, and more.
Founded in 1990 by Sanjay Garg, E3 Group has grown from a small plywood retail business in Delhi into a nationwide manufacturing company with a strong network of more than 6,000 dealers, distributors, and retailers across India. The company continues to invest in advanced manufacturing technology and product innovation to meet the evolving needs of architects, interior designers, builders, and homeowners.
Speaking about the renewed association, Ajay Garg, Managing Director of E3 Group, said the company is proud to continue its relationship with Saif Ali Khan. He noted that the actor’s sophistication, credibility, and strong connection with consumers align perfectly with E3 Group’s vision of transforming spaces through innovation, quality, and thoughtful design. He added that as the company expands across India and international markets, the partnership will further strengthen its brand presence.
Expressing his excitement, Saif Ali Khan said he is delighted to reunite with E3 Group, a company known for setting benchmarks in quality, innovation, and design excellence. He said one of the company’s biggest strengths is its ability to offer a wide range of products while staying committed to the Make in India philosophy. He also shared that he looks forward to being part of the brand’s continued journey of transforming homes and commercial spaces.
The renewed collaboration marks another important milestone for E3 Group as it continues to expand its manufacturing capabilities, strengthen its product portfolio, and enter new markets. Backed by its extensive distribution network, the company remains focused on delivering durable, functional, and design-focused building solutions for customers across India and beyond.
E3 Group also continues to support India’s domestic manufacturing sector through its Make in India vision, while taking Indian-made products to customers around the world.
Saif Ali Khan’s continued association is expected to further enhance the brand’s visibility and reinforce E3 Group’s reputation as a trusted choice for architects, designers, builders, and homeowners seeking modern, reliable, and premium building solutions.
About E3 Group
Established in 1990, E3 Group is one of India’s leading manufacturers of interior and exterior building solutions. The company offers a wide range of products, including HDMR MDF, plywood, modular kitchens and wardrobes, cladding solutions, acoustic panels, hardware, artificial grass, sports turf, ACP, HPL, and exterior decking. With over 6,000 dealers, distributors, and retailers nationwide, E3 Group continues to focus on innovation, quality, and sustainable manufacturing while delivering premium solutions for residential and commercial spaces.To know more, check E3 Group official website: e3groupindia.com