Magnum by Safari has added a familiar Bollywood face to its travel story. The luggage brand from Safari Industries has appointed actor Saif Ali Khan as its new brand ambassador.
The partnership is built around Safari’s ‘Swag On The Move’ proposition for Magnum, which brings together three key ideas – modern design, everyday functionality, and affordable pricing.
As part of the association, Saif Ali Khan will appear across the brand’s consumer and marketing initiatives. The actor will also feature in campaigns connected with Flipkart, which serves as the brand’s exclusive selling platform.
The choice of Saif Ali Khan reflects the image Magnum by Safari wants to build around its products. Known for his understated style and distinctive personality, the actor brings a sense of sophistication to a category that is increasingly becoming part of personal style and not just travel utility.
Sudhir Jatia, Managing Director of Safari Industries (India), said the brand has quickly become a popular luggage choice on Flipkart by combining premium quality, contemporary looks and value for money.
He added that Saif Ali Khan’s style and personality align well with Safari’s approach to modern luggage at Magnum and would help the brand connect with a broader audience across India.
For Saif Ali Khan, the association is also about the balance between appearance and practicality. Speaking about the partnership, the actor said he liked the brand’s focus on good design at an affordable price while still maintaining style and character.
He described Magnum by Safari as a natural fit for his approach to travel, highlighting its combination of design, durability and functionality.
The partnership comes at a time when luggage has become more than simply a travel essential. Consumers are increasingly looking for bags that can handle regular travel while also matching their personal style. Magnum by Safari is positioning itself in this space with products aimed at travellers who want a contemporary look without spending too much.
The brand’s current range includes trolley bags and duffle bags. Its trolley bags start at around Rs 1,400, making the collection accessible to a wide range of travellers.
With Saif Ali Khan now representing the brand, Magnum by Safari is looking to strengthen its identity in India’s competitive luggage market. The upcoming campaign-led initiatives will bring the ‘Swag On The Move’ idea to consumers across different brand touchpoints.