Brand Calvin Klein has a new face for its Fall 2025 underwear campaign, and it’s none other than Spanish superstar Rosalía. The beautiful Grammy-winning singer, best known for her albums El Mal Querer and Motomami, makes her debut for the brand in a daring photoshoot that has quickly caught global attention.
The campaign, photographed by industry top photographer Carlijn Jacobs, shows Rosalía in Calvin Klein’s signature underwear styles from the new Icon Cotton Modal line. True to the brand’s minimalist look, the images are sleek and stripped down, but with an unexpected twist. In several shots, beautiful Rosalía poses with a massive albino Burmese python snake draped across her body, adding a dramatic edge to the campaign.
“Calvin Klein underwear has been a staple in my wardrobe for years,” Rosalía shared. “I love the brand and it’s an honor to be in the campaign.”
The photos include a range of striking settings: Rosalía lounging in a bathtub, curling up with the snake, wearing baggy jeans over Calvin Klein underwear in an urban-style shot, and appearing in a spotlight tunnel. The bold mix of sensuality and surreal visuals reflects the brand’s description of the campaign as a fusion of “bold sensuality with a surreal visual narrative.”
At 32, Rosalía becomes the latest in a long list of major stars to front Calvin Klein campaigns. She follows names like FKA Twigs, Justin Bieber, Bad Bunny, Camila Morrone, and her ex-partner Jeremy Allen White, whose steamy photos for the brand went viral last year. Like those before her, Rosalía’s turn for Calvin Klein has already become a buzzworthy cultural moment.
This is far from the Spanish hitmaker’s first fashion venture. She has previously fronted campaigns for Acne Studios and Dior and earlier this year was announced as a global ambassador for New Balance. Her growing presence in the fashion world now cements her as one of the leading style icons of her generation.
On the music side, Rosalía has kept fans waiting since the release of Motomami in 2022. She has been teasing new music, with her sound engineer hinting at upcoming releases in July by posting a behind-the-scenes snapshot captioned “Loading soon…”
Rumours of a world tour in 2026 have also been swirling, though no official dates have been confirmed.
For Calvin Klein, the campaign arrives at a strong moment. The brand, part of the PVH Group alongside Tommy Hilfiger, reported a 5% rise in revenue to $980 million in the second quarter of its fiscal year. Its campaigns have long been cultural touchstones, often blending star power with provocative visuals. Rosalía’s debut fits right into that legacy while adding her own unique flair.
By combining her fearless artistry with Calvin Klein’s timeless style, super sexy Rosalía brings fresh energy to one of fashion’s most iconic brands.
Whether fans are drawn in by the music star, the snake, or the CK underwear itself, this campaign is sure to leave a lasting impression.