Rihanna is turning up the summer style with the latest campaign for her lingerie brand, Savage X Fenty. The singer, entrepreneur, and fashion icon recently shared a series of vibrant poolside photos on Instagram to introduce the brand’s newest seasonal collection.
Captioning the post, “new savage for de summa,” Rihanna embraced a playful summer theme while posing on a bright blue inflatable peacock floating in a pool. The colorful setting perfectly complemented the collection’s sunny aesthetic.
For the campaign, Rihanna wore a striking yellow lingerie set from Savage X Fenty. The look featured a lace balconette-style bra with sheer tulle panels, underwire support, delicate shoulder straps, and floral-inspired hardware details. She paired it with matching bottoms and layered the set with an oversized yellow shirt, creating a relaxed yet fashion-forward summer look.
She completed the outfit with layered necklaces, an anklet, and pointed yellow-and-pink heels that added extra color to the campaign. Rihanna styled her blonde ombré hair in loose waves and opted for glowing makeup with glossy lips, defined eyes, and rosy cheeks to complement the bright summer palette.
The campaign highlights Savage X Fenty’s continued focus on combining bold fashion with inclusive sizing and modern designs. Since its launch, the brand has expanded into one of the world’s leading lingerie labels, offering bras, underwear, loungewear, sleepwear, and activewear designed to celebrate confidence and individuality.
Fans quickly praised Rihanna’s latest campaign on social media, with many applauding both the vibrant styling and the new collection. The summer-inspired photos continue the brand’s tradition of showcasing eye-catching campaigns that blend fashion, confidence, and playful creativity.
With another colourful launch from Savage X Fenty, Rihanna once again demonstrates why she and her brand remain influential forces in the fashion and lingerie industries.