Reliance Retail’s beauty platform Tira has named Ahaan Panday as its newest brand ambassador. This move helps Tira strengthen its place in India’s changing beauty scene.
Ahaan joins other ambassadors like Kareena Kapoor Khan and Suhana Khan. This step helps Tira represent more generations and genders. Tira wants to show that beauty is personal and flexible, not limited by strict rules.
Tira also launched its new campaign, ‘Tira. For Every You’. This campaign shows Tira’s commitment to making beauty more inclusive and easier to explore, without the pressure that can come with shopping for beauty products.
Tira is designed to help people discover new products, offering a wide range that includes skincare, makeup, haircare, fragrance, and beauty tools. The campaign highlights accessibility and self-expression, encouraging everyone to explore beauty in their own way.
Bhakti Modi, CEO & Co-founder of Tira, underscored the brand’s philosophy:
“At Tira, we’ve always believed that beauty is inherently personal. It evolves with who you are and how you choose to express yourself. Bringing Ahaan Panday into the Tira family is a natural extension of that belief. His presence reflects the way beauty is evolving today.”
By working with Ahaan Panday, Tira shows it understands how views on grooming and self-care are changing, especially for younger people. His role helps the brand reach more people and supports the idea that beauty is for everyone, regardless of age, gender, or interests.
Commenting on the collaboration, Panday said the campaign resonates with his perspective on grooming and confidence.
“I love that the campaign looks at beauty as something personal — not something you have to fit into, but something that moves with you. For me, grooming and skincare are about feeling confident and comfortable.”
With this campaign, Tira aims to be more than just a retail platform. It wants to help shape culture by offering curated products and promoting a more open, inclusive view of beauty.
As India’s beauty market continues to grow and diversify, Tira’s expanding ambassador portfolio and discovery-driven approach signal its intent to remain at the forefront of category evolution.
By focusing on individuality and accessibility, ‘Tira. For Every You’ wants to make beauty easy, expressive, and welcoming for everyone.