Reliance Brands Ltd (RBL) has announced a long-term master franchise agreement with Italian fashion house MAX&Co, paving the way for the brand’s India debut in early 2026. The collaboration marks another milestone in RBL’s continued expansion of international luxury and premium labels within the country.
Founded in 1986, MAX&Co is part of the Max Mara Fashion Group and is globally recognized for its contemporary women’s clothing that champions timeless elegance and effortless sophistication. With over 400 stores worldwide, the brand’s philosophy of “style over trends” resonates with modern women seeking luxury fashion that is versatile and individual.
The partnership will begin with MAX&Co’s first store in Mumbai, followed by a phased rollout across major metropolitan cities in India. The brand will introduce its complete product range, including apparel, accessories, and seasonal capsule collections.
Reliance Brands Ltd, a subsidiary of Reliance Retail Ventures Ltd, has been a key driver in shaping India’s luxury retail sector since 2007. Currently operating over 1,590 stores, RBL’s portfolio includes world-renowned names such as Armani Exchange, Balenciaga, Burberry, Tiffany & Co., and Versace.
This latest collaboration with MAX&Co reinforces RBL’s leadership in bringing global fashion excellence to Indian consumers, expanding access to modern European luxury and redefining the retail landscape for style-conscious women across the country.